Ever notice almost all types of alcohol have short, easy to pronounce names? Beer, Rum, Gin, Ale, Vod-Ka, Brand-y, Whisk-y, Schnapps! I guess a long time ago the advertising people for alcoholic beverages realized that after someone consumed their beverage, they were having a hard time communicating the name of it to their friends, and missing out on free word-of-mouth advertising...